Salute to Service

See how USAA and the NFL are encouraging military appreciation across the league through the Salute To Service effort.

Salute to Service Spotlight

USAA teams up with NFL teams to elevate military appreciation on and off the field. Learn more about how USAA provides once-in-a-lifetime experiences for current and former military.

Swipe for more

Behind the Number

USAA is the Official Military Appreciation Sponsor of the NFL, and our appreciation for the military drives what we do every day. We provide military members, veterans and their families—such as Coach Ron Rivera—insurance products designed with the military in mind. With USAA Insurance, whether it’s Ron Rivera or any USAA member, it’s more than just a policy number…

Learn About Ron’s Story With USAA

Why We Salute

USAA worked with the NFL to give NFL players a way to show their support for the military by wearing a military branch sticker on their helmets during Salute to Service. Go beyond the helmet and hear players’ personal stories behind their salutes.

Learn More

Salute to Service Tour

USAA is bringing an exciting NFL experience directly to military bases around the country. Find out if we’re coming to your base and follow the tour using #SaluteToService.

Learn More
Bobblehead me

Get Bobbled

Ever wonder how you’d look as a bobblehead? Here’s your chance to find out! Create your own personalized NFL bobblehead and share with friends. Get bobbled today!


Military Moments

Every NFL game features elements inspired by the military. USAA shines a light on these military moments and tells the story behind the traditions.

Learn More

Salute to Service Award

The Salute to Service Award presented by USAA recognizes the exceptional efforts by members of the NFL community to honor and support U.S. service members, veterans, and their families. Learn more about the award and previous winners.